{"product_id":"20-rules-of-pr-aka-how-to-get-it-right-and-not-fk-it-up-9781838217518","title":"20 Rules of PR AKA - How to get it right and not f**k it up","description":"\u003cp\u003ePR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right... ? ?  \u003c\/p\u003e\u003cp\u003eWell, here we are \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e20 rules that will help you get PR right and not f*ck it up\u003c\/strong\u003e. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google. If you follow these rules, you will be a PR megastar in the making.\u003c\/p\u003e\u003cp\u003e20 rules, plus many tips from the media themselves. There are no excuses to get it wrong. Follow these rules and, please, try not to f*ck it up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore training, coaching and PR super-tips at ThePRMastercoach.com\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e*SHORTLISTED FOR BUSINESS BOOK AWARDS 2021*\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PR Mastercoach\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781838217518\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 54\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.15d","brand":"Sam Brown","offers":[{"title":"Default Title","offer_id":42325212168373,"sku":"9781838217518","price":9.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_dc0b9ae1-ae4f-4860-bf37-f3b435293fe4.jpg?v=1660017618","url":"https:\/\/pastforward.org\/products\/20-rules-of-pr-aka-how-to-get-it-right-and-not-fk-it-up-9781838217518","provider":"Past Forward","version":"1.0","type":"link"}