{"product_id":"101-theory-drive-the-discovery-of-memory-9780307388339","title":"101 Theory Drive: The Discovery of Memory","description":"\u003cp\u003eA riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch's sights are now set: on discovering the larger architectural of memory formation. \u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Knopf Doubleday Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780307388339\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.29w x 0.61d","brand":"Terry McDermott","offers":[{"title":"Default Title","offer_id":52360379564213,"sku":"9780307388339","price":13.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_22d483fd-1665-4959-bcc1-505847b23752.jpg?v=1773720441","url":"https:\/\/pastforward.org\/products\/101-theory-drive-the-discovery-of-memory-9780307388339","provider":"Past Forward","version":"1.0","type":"link"}