{"product_id":"101-marketing-strategies-for-accounting-law-consulting-and-professional-services-firms-9780471651109","title":"101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms","description":"Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.\u003cbr\u003e--\u003cb\u003eHoward B. Allenberg\u003c\/b\u003e, vice chairman and CIO, BDO Seidman, LLP \u003cp\u003eFinally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOrder your copy today \u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2004\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471651109\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.42w x 1.05d","brand":"Troy Waugh","offers":[{"title":"Default Title","offer_id":42253535117493,"sku":"9780471651109","price":46.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8692d2c6-db58-49f3-a81f-e24e8b2bf2ea.jpg?v=1656387161","url":"https:\/\/pastforward.org\/products\/101-marketing-strategies-for-accounting-law-consulting-and-professional-services-firms-9780471651109","provider":"Past Forward","version":"1.0","type":"link"}