Product is Hard.

The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Boxset can help you transform how you work and the results you can achieve. Titles include:

• INSPIRED: How to Create Tech Products Customers Love
• EMPOWERED: Ordinary People, Extraordinary Products
• LOVED: How to Rethink Marketing for Tech Products
• TRANSFORMED: Moving to the Product Operating Model

INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.

Together these books share the critical lessons learned from working with and for many of the top product companies in the world.